Diamond Engagement Rings Buying Advice
In this growing market, many are staying competitive by offering third party appraisals, 30 day money back guarantees, life-time upgrade policies, and even “virtual-loupes” that enable the diamond buyer to assess the clarity of a diamond – all while you are shopping in the comfort of your own home. It is easy to see why so many people are now putting their trust into making their diamond purchases online.
This site is meant to help you gain a better understanding of diamonds and their value so that you can buy the best and biggest diamond for your budget. As an informed buyer, you will need a good understanding of diamonds before you begin shopping for one online.
Diamond Buying Guide To:

May 18th Featured Ideal Cut Diamond: 1.753ct, G-color, VS-2 clarity, Brian Gavin Quadex Hearts and Arrows Diamond
- The Four C’s of Diamonds – The fundamental basics of diamonds and why each are important to determine a diamonds value and price.
- Diamond Terminology – You’ll need to make yourself comfortable with some common industry terms.
- FAQ’s – What is a synthetic or lab-created diamond? What is the difference between white gold vs. platinum? What is an “ideal cut” diamond? Is it safe to buy a diamond online? What does a diamond clarity chart look like with real diamond pictures? Why Hearts and Arrows diamonds are gaining in popularity…
- Diamond Pricing – What is the Rappaport price list? What kind of diamond can you expect to buy on your budget?
- Engagement Rings – Do you know what to look for in princess cut engagement rings? How to buy preset engagement rings and ‘Design-Your-Own-Engagement-Ring‘ advice.
Diamond Buying Advice:
- Insider’s Knowledge - Learn what the diamond dealers and retailers don’t want the public to know about diamond cut, diamond color, diamond clarity, and diamond carat weight.
- Diamond Certification – Not all diamond certificates are the same. Understand the US market’s most popular gem labs and the cut grading differences between GIA vs. AGS.
- Diamond Website Reviews – Where do theses online stores source their diamonds? What certificates do they provide? How does Blue Nile, James Allen, Kay Jewelers, Jared Jewelers, Zales, Brian Gavin Diamonds or Zoara.com compare?
