Top Diamond Websites! Read The Reviews!



Enchanted Diamonds 5 Stars (5 / 5)


Zoara 5 Stars (5 / 5)


Brian Gavin Diamonds 5 Stars (5 / 5)


Whiteflash 5 Stars (5 / 5)


Ritani 5 Stars (5 / 5)


Diamond Pics


“Only Buy What You Can Actually See”


Think You Know How To Buy A Diamond?


The majority of diamond websites regurgitate the same 4 C’s information, but really add no value to the consumer in helping them understand what makes a diamond beautiful.

No other characteristic has a greater influence on a diamond’s appearance than its cut.

More than 85% of the diamonds advertized online and in stores are of poor or inferior cut quality.

Many jewelers and diamond guru’s will steer you towards an “ok” diamond just because they need to move inventory and most of the diamonds on the market are cut to these standards.

The new trend in magnified pictures online only tells 1/2 the story. You need additional information in order to know if a diamond will sparkle brilliantly.


Unfortunately this list goes on and on. Men and women email me all the time asking what I think about their perfectly flawless “D” colored diamond and then tell me that the cut is “very good” or “good”. Or sometimes they tell me that they found an “H” colored diamond with SI1 clarity but the “excellent” cut grade from GIA actually doesn’t return much brilliance or light return when properly analyzed.


Cut Differences In Diamonds

A diamond’s cut makes ALL the difference. Even a “D” colored “Internally Flawless” diamond will look ugly if not cut well. GIA’s “excellent” cut grade is very wide, allowing for diamonds with proportions that are farther away from Tolkowsky’s Ideal cut. This includes a large number of steep/deep diamond combinations that can make a diamond look smaller than its carat weight as well as resulting in significant light leakage.

Contrary to what the industry wants you to believe, diamond buying is not as simple as picking out your 4 C’s. Gemologists and diamond experts spend considerable time and accrue many years of experience before fully understanding the intricacies of a diamond’s brilliance, beauty and ultimate value.
I can hear you asking, “Well, if cut is so important then why are most diamonds poor cut quality?” The answer is greed, or rather economics. You see, most diamond cutters cut diamonds to maximize WEIGHT not beauty. This means that the market is flooded with deep/steep diamonds that still make the 1.00ct, or 1.50ct carat weight, but in reality are dark, dead-looking stones that really don’t reflect much light at all. Because diamond cutters and vendors can get more money for a poorly cut 1.00ct than a perfectly cut 0.85ct, they would rather maximize carat weight.


Diamond Cut Light Performance

A diamond’s cut determines its light performance or “brilliance”. You can see that the deep/steep cut diamonds maximize carat weight, but compromises light reflection. These are the majority of the diamonds available on the market today.(image courtesy of

The bottom line is this, if you are going to spend thousands on a diamond then don’t you want to ensure that that diamond is as gorgeous as possible? Don’t you want to invest in the best your money can buy? Of course you do. Just like anything else in life, the best decisions are the ones that have been properly researched and thought out. That is where I step in. I have helped many men and women in finding a gorgeously brilliant diamond based on their available budgets and taste.


Please feel free to contact me and let me know what questions you have. I’m here to help you buy diamonds online the right way; through proper education, guidance, and expertise. I love to work one-on-one with clients in helping them find their perfect diamond online.

If you are not ready to contact me, that’s ok. Most of my readers do their research before asking me their diamond questions. To help you out, here is where I recommend you start your research:


# 1 – Diamonds For Beginners


#2 – How To Buy A Diamond Online


#3 – Save Cash With These Insider Diamond Buying Tips:
Diamond Color
Diamond Clarity
Diamond Cut
Diamond Carat Weight

#4 – Finally, read my blog for the latest diamond Q&A that I receive from my readers. They have taken the time to do their due diligence and research to find their perfect diamond with my help. Check out their iVouch reviews and view their diamond engagement ring pictures to give you an idea of what you can gain from my diamond buying experience and advice. Then, when you are ready contact me!


I look forward to hearing from all of you!


Happy Diamond Buying!



~ Liz Hancock


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REAL Diamond Reviews and What To Expect When You Order Online:


Click Here For My Entire Blue Nile Review


Click Here For My Entire Brian Gavin Diamonds Review


Click Here For My Entire Zoara Review


Buying diamond engagement rings online is safe, convenient, and often less expensive than a traditional brick and mortar shop. Online jewelry stores and diamond vendors are capable of carrying a larger more diverse inventory of loose diamonds where customers can always find a diamond that fits their criteria as well as budget.

In this growing market, many are staying competitive by offering third party appraisals, 30 day money back guarantees, life-time upgrade policies, and even “virtual-loupes” that enable the diamond buyer to assess the clarity of a diamond – all while you are shopping in the comfort of your own home.  It is easy to see why so many people are now putting their trust into making their diamond purchases online.
This site is meant to help you gain a better understanding of diamonds and their value so that you can buy the best and biggest diamond for your budget. As an informed buyer, you will need a good understanding of diamonds before you begin shopping for one online.

Online Diamond Buying Advice Recommends!


Whiteflash- “Most visually balanced diamonds in the world.” Whiteflash has the largest inventory of super-ideal hearts and arrows round and princess cut AGSL diamonds in the world and offers some of the top leading luxury bridal and jewelry designs by: Veraggio, Ritani, Vatche, Leon Mege and Benchmark. Be sure to check out our Whiteflash review and read recent diamond Q&A for tips how how to buy your perfect diamond!


Brian Gavin Diamonds- Brian “The Cutter” is a 5th generation diamond cutter originally from South Africa. Brian offers super-ideal round brilliant, princess and cushion cut diamonds; all cut to his meticulous high cutting standards. Brian Gavin is the only retailer that specializes in super-ideal blue fluorescent diamonds, an industry specialty that offers the same hearts and arrows perfection at a fraction of the price. Read our Brian Gavin review for a our actual diamond buying experience with them and learn more about how to buy a diamond with our recent diamond Q&A from our readers!


Zoara- Specializes in certified GIA and AGS loose diamonds sold at the ultimate lowest prices on the internet. All diamond color, clarity, carat weight and cut parameters are available to suit any customers taste and budget. Zoara has actual REAL diamond pictures available for many of their diamonds which helps with clarity assessment. Be sure to read our Zoara review for our diamond buying experience and read up on our recent ODBA readers diamond Q&A for diamond buying tips and advice.


Ritani- High-end Jewelry brand specializing in micro-pave engagement rings that are all handcrafted in New York. All GIA and AGS graded diamonds are owned by Ritani allowing for FREE In-Store preview of a customer’s made-to-order engagement ring. No other online or retail store does this!


Blue Nile- “Forbes Favorite” online jeweler and still the favorite of many online shoppers. Read our very popular Blue Nile Review on how to buy a round brilliant diamond ‘step-by-step’. Readers ask questions all the time about buying from Blue Nile, so be sure to check out our recent diamond Q&A!

Don’t be shy! Please feel free to CONTACT ME with any of your diamond questions! Check out what others had to say about ODBA at

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